California Grown is all about connecting Californians with the people who grow and produce their food. It really is that simple. Farmers have a lot of stories to tell and want to welcome you into their fields so you can really understand where your food comes from – and how important you are to the process. You may not think of farmers every time you’re in the grocery store, but they think about you an awful lot. From employing food safety measures that keep your food reliable, to growing varieties they know you will appreciate, and developing creative packaging solutions that will help get dinner on the table faster – these details dominate the mind of the farmer.