Eat Real combines a state fair, a street-food festival, and a block party to create a celebration of good food. At the Eat Real Festival, participants learn where food comes from, who grows it, and how to make it. Eat Real Festival attendance is 100% free of charge, all street food at the festival costs $10 or less, and incorporates delicious, regionally-sourced, and sustainably-produced ingredients. Eat Real is the premier educational program of the Food Craft Institute, a non-profit organization focused on creating and making viable small to medium-scale, handmade, artisan food companies in the United States. Eat Real’s mission is to help revitalize regional food systems, build public awareness of and respect for the craft of making good food and to encourage the growth of American food entrepreneurs.


What is the Eat Real Festival?

Eat Real combines a state fair, a street-food festival, and a block party to create a celebration of good food. At the Eat Real Festival, participants learn where food comes from, who grows and makes it, and how they make it. Eat Real Festival attendance is 100% free of charge, all food at the festival costs $8 and less, and all food incorporates regionally sourced, fabulous, and sustainably produced ingredients. We know that today’s eaters are concerned about how to spend their food dollar yet are also increasingly interested in learning about how food choices can contribute to a healthier environment and stronger communities. By using fresh and local ingredients (and their amazing flavors), Eat Real aims to show how easy it can be to support a regional food system by bringing farmers, food producers and eaters together.

Where and when is it?

Our 2018 event will take place on Sept 14th-16th at Jack London Square, located off of Broadway and Embarcadero in Oakland, CA.

How do I get to the Eat Real Festival?

We highly recommend festival-goers come by alternative modes of transportation. Parking will be VERY limited around the event, so please carpool, BART, ferry or bike: Directions to Jack London Square

Ride the BART and take the free B-shuttle from the 12th Street station to Jack London Square.

By Train:
The Capital Corridor Amtrak train runs from Sacramento to San Jose with a stop in Jack London Square that drops riders off right next to the Eat Real Festival.

By Ferry:
Enjoy a beautiful, scenic view of the Bay by riding the ferry to Jack London Square.

Parking Garage Options:
Very limited parking will be available during the days of the festival. Check out some of Jack London Square’s parking options here.

How much is the event?

FREE! There is no cost for entry into the festival. In fact, there is no cost for any of the festival activities which includes music, films, workshops, demonstrations, and exciting events like the food craft and butchery contests. Additionally, the Eat Real Festival works with our street food vendors to ensure that all food will be priced between $1-10*, making this a truly accessible and affordable event. *We have increased the price cap from the 2013 level to compensate for inflation and rising regional food costs.

Do I need to buy tickets?


Can I use credit cards?

Yes! Eat Real-staffed bars and beverage stations will have card swipers. ATMs will be also placed throughout the event.

Where can I find a schedule of events?

The full schedule will be posted in the month before the festival. Stay tuned on our newsletter for the latest info!

Is this a one-time event?

Nope, this is an annual festival. 2018 marks the tenth year for Eat Real Oakland!

What kind of street food vendors will you have?

The best! Eat Real Festival works with street food trucks and carts serving a wide variety of food from tacos, BBQ, falafel, salads, sandwiches, curry, grilled meats and vegetables, noodles, fruit, ice cream, and hot dogs. We also have space devoted to local food craft folks (cheese, charcuterie, pickles, jams, and more) and urban homesteading where you can learn what it takes to get in touch with your inner farmer/forager/brewer/baker/everything-maker!

Who is putting on this event?

Eat Real Festival was founded in 2008 by a group of people who believe that delicious, convenient, affordable, and sustainable food should be celebrated through an annual food festival. Eat Real is a social venture business. Our main product – the Eat Real Festival – supports a strong social change agenda. In addition, a portion of our proceeds go to support the Food Craft Institute, a non-profit educational institution advocating traditional food craft, entrepreneurship, and economic development for small business.

Why are you focusing on local, organic, and sustainable food?

Eat Real’s mission is to put eaters in contact with chefs, farmers, and producers through an affordable and accessible event. Supporting a local and regional food system is important for healthy people, communities, and economies. Access to fresh and affordable foods is key to combating the serious health problems like diabetes and heart disease that afflict so many communities in the United States. And it just tastes better. This is why we are focused on food craft, street food, and urban homesteading and how they highlight the range of food options available that include simple, tasty, handmade and fresh treats. Additionally, when people purchase their food from street food vendors, local food producers, and regional farmers, the dollars spent remain in the community and support local businesses, creating a stronger and healthier economy.

How are street food vendors using local, sustainable, or organic ingredients?

By agreeing to take part in Eat Real, vendors commit to using 1-2 organic, local, or sustainable ingredients in their food. Wherever possible, and whenever needed, Eat Real connects street vendors with farmers or distributors to help get the necessary ingredients.

How can I get involved?

We are always looking for volunteers in the busy lead up to the event!

Sign up to our newsletter – the first place you’ll hear about future volunteering opportunities.